“Her passion around the topics she covers and her knack for making readers quickly grasp ‘why this matters now’ make Liz stand out when I think about the many writers that I’ve hired. Liz writes about sustainability in a way that business executives can really relate to. Given her background in journalism and marketing, Liz really knows how to get to the crux of the matter and get a message across with impact.
"As a marketing manager with PwC’s sustainability practice, she created content in many formats, from brochures and websites to marketing emails and newsletters. After she left, we brought Liz back to keep writing for us as a contractor."
-- Lisa Monvignier, Former Marketing Leader, PwC Sustainable Business Solutions
“Liz is an exceptionally talented business writer, with a deep commitment to continually expanding her command of challenging social, economic and environmental issues. When working with her (at PwC), I was impressed by her critical thinking skills, relentless pursuit of new and thought-provoking information and insight, and ability to communicate even the most complex topics in a way that resonated with a targeted audience.
She is a multi-talented professional who can work with stakeholders at all levels within or outside of an organization. She takes her work seriously, but with a great sense of humor that fuels creativity and enables her to maintain perspective. I would recommend Liz without hesitation to anyone seeking a strong business professional with diverse marketing, communications and editorial skills.”
-- Christine Perovich, Director,
Thought Leadership & Content,
Project Management Institute (PMI)
"Liz created direct response content that achieved great results (for Microsoft/Great Plains Software). She used B2B best practices in her approach and it consistently led to great program metrics that were appreciated by executive leadership. Content was always focused on relevant and meaningful business pains/challenges and that resonated with the target audience.
"Liz also appreciated and followed structured testing protocols that enabled us to make decisions based on fact vs. intuition."
Bob Derr, Marketing Strategist